TV app screenshots: Apple TV, Android TV, Fire TV and Xbox

TV storefronts are viewed from three meters away with a remote. Screenshots that work on a phone — dense UI, small captions — turn into noise on a TV. The specs are simple; the design discipline is what matters.

Sizes per TV store

Design for ten feet

• Keep headlines to 3–5 words and at least ~6% of the image height. Storedeck scales TV headline sizes from the canvas automatically.
• Show the focused element — the lifted poster or highlighted row — so it is obvious the app is navigable with a remote.
• Avoid thin fonts and pure white on light imagery; TVs vary wildly in brightness and overscan.
• Leave margins: some TV storefronts crop or overlay the edges. Turn on safe-area guides in the editor.

Frame or full-bleed?

For TV, a full-bleed capture with a gradient scrim and a short headline usually beats a framed TV-inside-a-TV. Storedeck's TV frame is useful for marketing material and mixed sets (for example a phone companion app next to the TV app). Use the TV or None device frame per screen.

Reuse your mobile work

Add a TV platform with Start from your phone platform to carry over copy, languages and brand styling, then drop in your TV captures with the same file names. Headline sizes and shadows rescale to the new canvas automatically.

Frequently asked questions