Store screenshot guides
Everything we learned making screenshots for app stores, TV stores and desktop stores — sizes, strategy, localization and automation.
Store requirements
App Store screenshot sizes and requirements (2026)
Every App Store Connect screenshot size for iPhone, iPad, Mac, Apple TV, Vision Pro and Apple Watch — which ones are required, formats, limits and tips.
7 min readGoogle Play screenshot requirements: phones, tablets, Chromebook, TV and Wear OS
Google Play screenshot sizes, aspect-ratio rules, promotion eligibility, feature graphic and TV banner specs — with ready-made sizes for every device type.
7 min readTV app screenshots: Apple TV, Android TV, Fire TV and Xbox
Screenshot sizes and design tips for TV storefronts — Apple TV (tvOS), Android TV / Google TV, Amazon Fire TV, Xbox and smart TV stores.
6 min readDesktop store screenshots: Mac App Store, Microsoft Store and Steam
Screenshot sizes and layout advice for desktop storefronts — Mac App Store (16:10), Microsoft Store (up to 4K), Steam screenshots and capsule art, and Chromebooks.
7 min readStrategy
A/B testing App Store and Google Play screenshots
How to run screenshot experiments with App Store Product Page Optimization and Google Play store listing experiments — what to test, how long, and how to prepare variants.
8 min readWriting store screenshot headlines that convert
A practical playbook for App Store and Google Play screenshot copy: the first-three rule, benefit-first headlines, sequencing, readability and what to avoid.
6 min readLocalization
Automation
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